Est. 2017 • Providence

We make
marketing
that lasts.

A studio for brands that want to build something enduring rather than chase what’s next.

SEE THE WORK HOW WE WORK
OUR POSITION

We treat
brands like
heirlooms.

Most marketing is designed to be forgotten. We build work that earns its place in culture and memory.

We work with founders and creative directors who understand that the best marketing doesn’t interrupt — it becomes part of how people see themselves and the world.

SELECTED WORK

Things we’ve made.

Heritage campaign for a heritage outerwear brand
BRAND CAMPAIGN
The Last Good Coat
for & Company • 2024
A five-year narrative campaign for a 112-year-old outerwear maker. We built a living archive of American craft that increased direct sales 3.4× while earning permanent placement in the Smithsonian’s design collection.
Identity and campaign for a new kind of architecture practice
BRAND IDENTITY + CAMPAIGN
Land & Structure
for Atelier 12 • 2023
Complete rebrand and launch campaign for an architecture practice focused on climate adaptation. The work helped them win three major public commissions in their first 18 months.
Campaign for a new food system platform
CULTURAL CAMPAIGN
The Table Is Set
for Root & Grain • 2024
A multi-year cultural platform that repositioned a regional food company as a national voice for regenerative agriculture. Generated 47M impressions and tripled wholesale accounts.
Strategic and creative work for a new kind of financial services company
STRATEGY + CAMPAIGN
Money, Made Plain
for Ledger • 2022–2024
Complete brand platform and three-year campaign for a new kind of wealth manager. We helped them grow from 40 to 1,800 households while maintaining an NPS above 92.
OUR METHOD

We don’t
launch. We
build.

01
Listen longer than is comfortable.
We spend the first phase in the field — with customers, employees, and the quiet corners of your industry that most agencies ignore.
02
Find the seam.
Every brand has one true tension worth leaning into. We surface it, name it, and build everything around that single honest idea.
03
Make it material.
Strategy is worthless if it can’t be felt in the real world. We design campaigns, content systems, and experiences that people can actually touch and remember.
04
Stay with it.
The best work compounds over years, not quarters. We build long-term creative partnerships, not campaign-of-the-month relationships.
THE STUDIO

A small group
of people who
care too much.

Portrait of Elena Voss
Elena Voss
Founder & Creative Director
Formerly led brand at a 150-year-old heritage company. Believes the best marketing feels like a well-made object.
Portrait of Marcus Hale
Marcus Hale
Strategy Director
Spent twelve years at a cultural research firm before joining. Obsessed with how meaning actually moves through communities.
Portrait of Lena Park
Lena Park
Design Director
Trained as a book designer. Brings the same obsession with material and pacing to every campaign and digital experience.
LET’S BEGIN

If this feels like the right fit, we’d like to hear from you.

Knot & Thread
47 Loom Street
Providence, RI 02903
agency@knotandthread.com